Director, DP, and Lifestyle/Outdoor Photographer from St. Louis, Missouri has been honing his artistry and skills for over 10 years. He studied film at the Art Institute of Chicago and has lived and worked in several cities but currently resides in Los Angeles, California. Archetype has amassed a large portfolio of work including short films,pilots, commercials,brand campaigns and music videos over his career and has aspirations to run and build a major production company and receive recognition for his work on a worldwide platform.

He has worked with numerous artists from his hometown including Smino, Bari Allen, Tef Poe, Bo Dean, Jibbs, PCA Jay, Hitman Holla and several others from his time in Atlanta including label Quality Control, personality and host Big Tigger, Boogaloo Nightclub, Atlanta FC, and award-winning recording artist Tank.Other clients include the St. Louis Cardinals, Rams

(Formerly from St. Louis), So Far Sounds St Louis, Team Pain Skateparks, Boogaloo Records and Street Execs Studios in Atlanta. 

His purpose and goals are to provide broad and conceptual services to artists,businesses, brands,fellow film colleagues, and social activists giving a visual voice to them. His production company,The Otherside Films, aims to shine their light and leave their mark on their world through the power of visual storytelling and content.